It's a luxury car - is any luxury car worth that if you're hard-nosed about it.
Hyundai have a lot of balls - they don't just talk up the brand to improve "perceived" quality - they built a quality car and put it on sale, learning all the time - the product manager of E-Class at Mercedes-Benz won't be quaking in his boots.
The days of Hyundai as a budget brand have gone forever.